Advertising Technology Blog

TikTok launches Branded Mission, a three-in-one ad solution for brands to crowdsource authentic creator content. It boosts brand familiarity by 9.2%, purchase intent by 37.8%, and awareness by 11.9%. Creators gain cash payments and follower growth.

mCommerce is mobile buying/selling. It's booming, hitting $2.2T in 2023. Consumers prefer apps for convenience and security. Success requires fast load times, easy checkout, and personalization.

This article discusses data privacy in the data market, focusing on GDPR and similar laws. It explains how data vendors ensure compliance through fair and transparent data processing. Sensor Tower describes its privacy-by-design approach, using first and third-party sources with user consent. It emphasizes de-identification and minimizing personal data collection.

TikTok's unique content graph algorithm enables community discovery, fostering diverse, authentic communities. Community Generated Entertainment (CGE) drives engagement, with brands welcomed as participants creating authentic, entertaining ads.

Performance Max new features help acquire new customers, provide insights, and simplify Smart Shopping upgrades. Advertisers can bid for new customers, understand asset performance, and quickly upgrade campaigns with one click.

Worldwide app installs hit 37B in Q1 2022, with TikTok crossing 3.5B total downloads. Top publishers: Meta, Google, ByteDance.

Data discrepancies in mobile attribution arise from differing models, lookback windows, and time zones. Accurate measurement is crucial for ROI. Using a single source of truth via MMPs and raw data helps mitigate issues.

Gen Z uses Meta platforms to connect with brands, expecting personalized, direct contact and community engagement. They take shopping actions from creator content and value brand stances on social justice.

App monetization involves strategies like in-app purchases, subscriptions, and advertising to generate revenue from free apps. Key metrics include retention, ARPU, and LTV. Choosing the right model depends on app type and user behavior.

Meta focuses on safety, privacy, measurement, commerce, and creativity in 2022. They aim to build community and bring the world closer together while helping businesses grow through commerce and creativity.

Community Commerce on TikTok uses honest, entertaining product reviews to drive sales. The four phases—Spark, Share, Spike, Sustain—show how trends boost brand success. Insights show users feel deeper connections and are inspired to shop.

Retail media advertising is booming, with US spending expected to surpass $41 billion in 2022 and reach $50 billion by 2023. Key trends include diversification, video ads, first-party data value, and machine learning for optimization. Marketers should leverage self-service options for smaller brands, multiple partnerships, engaging video formats, and data-driven AI to succeed.

TikTok's 2022 Marketing Calendar helps brands plan around key holidays. Prioritize a few major dates, launch campaigns early, and use creative content to stand out.

Reach-based incrementality accurately measures ad lift by considering only users exposed to ads, correcting ITT's noise. Example: 50% higher lift than ITT's 16.67%.

In 2021, global mobile app revenue reached $133B, up 19.7% Y/Y. TikTok led non-game revenue with $2.3B, while game spending hit $89.6B. Downloads stayed flat at 143.6B, with TikTok and Facebook leading installs.

Eight mobile games, including PUBG Mobile, Honor of Kings, and Genshin Impact, each earned over $1 billion globally in 2021. The top two, PUBG Mobile and Honor of Kings, each generated $2.8 billion. This record surpasses 2020's five billion-dollar games.

Sponsored ads in retail media networks mimic native site content, like search results on Instacart. They boost brand visibility, credibility, and sales. Retailers like Amazon earn most ad revenue from these ads. Successful examples include Reebok using eBay's Promoted Listings to increase sales by 55%, Clorox leveraging Target's Roundel for a 25% retention boost, and Hershey using Walmart Connect omnichannel to lift sales 73%.

Since 2020, over 900 apps have emerged around TikTok, with 2/3 launching after Jan 2020. Most are downloaders (49%) or analytics tools (21%). New app velocity slowed in 2021, suggesting a ceiling in this market.

Instagram's product launches (Drops) have been removed. Previously, businesses could use tags, stickers, and notifications to build hype for new products, increasing discovery and sales.

TikTok For Business launches 'Made For TikTok' series with David Ma, teaching brands to create native content. Key lessons: play, communities, comments, co-creation, and process. New advertisers get ad credits up to $1500.