Advertising Technology Blog

BeReal reached 53M downloads in 2022, with 14.7M installs in September. Only 9% of users open it daily, vs Instagram's 39%. Competition from Instagram, Snapchat, and TikTok Now is increasing.

Brands lack visibility into competitors' co-branded campaigns. Pathmatics' Retail Media Intelligence reveals partner ad spending, channels, and product data. For example, Dyson avoided Walmart but advertised on Target and Best Buy, aiding strategic decisions.

TikTok led Southeast Asia app downloads in Sep 2022 with 12.2M installs (+17.9% YoY). CapCut ranked second with 10.5M (+14%), followed by Facebook, Shopee, and Messenger. Indonesia and Vietnam drove most downloads.

Bottom-up methods like SKAN, ad networks, and consented cohorts provide granular last-click data but have limitations. Top-down approaches like MMM and incrementality offer strategic insights without personal identifiers. Combining sources and deduplication via SSOT helps evaluate performance.

Meta launches an IP Reporting API for efficient rights violation reporting, and enhances Brand Rights Protection with automated takedowns, allow lists, automated recommendations, and improved search across Facebook and Instagram.

YouTube helps advertisers reach engaged viewers through First Position Moments for key events, expands shopping with product feeds, and globally launches Audio ads and Podcast targeting.

TikTok connects users with immersive, bite-sized content, reducing time spent on other media. Its ads build brand love and memory effectively, with In-Feed Ads, TopView, Top Feed, Branded Mission, and Spark Ads as key solutions.

TikTok updates its Creator Marketplace with enhanced search and matching tools, open campaign applications, and improved analytics to streamline brand-creator collaborations.

Machine learning models need high-quality data to perform well. In mobile advertising, first-party data collected directly from users is becoming crucial as third-party data sources diminish due to privacy regulations and platform changes. High-quality first-party data enables more relevant targeting and faster model training, leading to better campaign performance and return on investment.

Meta announces new Reels ads, AI-powered campaign tools, messaging updates, Instagram ad placements, AR ads, and video measurement accreditation to help businesses connect with customers.

Meta's Performance 5 framework includes account simplification, creator use, creative diversification, Conversions API quality, and business results validation to improve ad performance.

CTV advertising offers precise targeting, high viewability, and measurable performance. Advertisers should use short, punchy creatives, leverage QR codes, and test multiple versions. Targeting options include geolocation, demographics, platform, and contextual data, with first-party data enhancing ROI.

Shifting behaviors, tech, economy, COVID-19, and regulations disrupt advertising. Meta's guide helps marketers adapt to signal loss via data, tech stacks, measurement, and cross-team synergy.

Mobile advertising uses paid channels on smartphones and tablets, offering hyper-targeting and cost-effectiveness but facing challenges like privacy changes and fraud. Key metrics include CPI, ROAS, and LTV. Effective strategies involve clear goals, audience definition, and mastering ATT prompts.

TikTok For Business offers limited-time ad credits: spend $100, $500, or $1500 to earn matching credits plus expert support. The page also lists latest announcements on innovative advertising, measurement tools, and new features for brands.

TikTok offers limited-time ad credits up to $1500 plus expert support. The article shares best practices for small businesses, including creative tips, audience targeting, and campaign optimization to boost ad performance.

Data clean rooms let brands securely share anonymized user data, enabling privacy-compliant audience insights, campaign measurement, and personalization without exposing PII.

TikTok's infinite loop powers e-commerce, with users discovering, buying, and creating content. It's 40% more entertaining than other platforms, driving immediate purchases and brand loyalty.

Cohort analysis segments users by shared traits over time, enabling marketers to compare 'apples to apples' and uncover trends in engagement and revenue. It optimizes campaigns, retention, and ROI by focusing on relevant data.

Shein surpassed Amazon in US mobile installs in Q2 2022 with 6.8M downloads vs Amazon's 6.3M. Shein's growth continues in Brazil, while Amazon still leads in MAUs.