GoogleThe YouTube Effect: New ways to reach engaged audiences
YouTube highlights its unique role in culture and creator support, having paid $50B to creators over three years.
It announces new advertising features: First Position Moments for prime placement during key events like sports or product launches; expanded product feeds including Shorts and Discovery ads with local offers; and global availability of Audio ads and Podcast targeting.
These tools aim to leverage the 'YouTube Effect' across streaming, shopping, and audio, making YouTube a one-stop platform for reaching viewers on any screen.
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