Advertising Technology Blog

Singles' Day (Nov 11) is a massive global shopping event originating in China, generating $156B+ last year. U.S. brands can use it to engage shoppers before Black Friday with exclusive deals, mobile app strategies, and personalized promotions targeting single consumers.

Mobile apps dominate 80% of UK mobile time, with users spending 4 daily hours in apps versus 2.5 on social media. Brands should diversify into in-app ads, leverage m-commerce growth, and use gaming app ad formats for better engagement.

Retail media targets in-market shoppers for high conversions, while in-app advertising builds awareness earlier in the journey. Combining both channels ensures reaching consumers at all stages, from discovery to purchase.