Webinar Recap: How To Drive User Engagement For iGaming Apps

The global iGaming market is projected to exceed $153 billion by 2030, fueled by mobile gaming and an expanding user base.
AppRefinery's webinar highlights strategies for driving user engagement: understanding audience motivations through a framework with seven drivers (social, management, security, exploration, expression, escapism, mastery), targeting archetypes like Competitors who seek winning and social status.
Promotional tactics include bonus bets and safety nets to attract new users, while engagement features like DraftKings' BetFeed and FanDuel's Daily Shuffle foster habit formation and community.
These approaches help apps retain users and increase monetization in a competitive landscape.