How Metacore Scaled Merge Mansion With a Stellar Live Event Strategy

Metacore's Merge Mansion successfully increased revenue by expanding its live event strategy, nearly doubling the number of events and introducing innovative types such as the 'Merge It Up!' mini battle pass, 'Secret Supply' minigame, 'Circus Caper' decoration event, and 'Hopewell Bay Challengers' competitive tournament.
These events drove engagement through unique mechanics, encouraged premium currency usage, and created monetization opportunities via in-app purchases, energy depletion, and battle pass sales.
Key takeaways include the importance of event variety, supporting monetization, and using data tools like GameRefinery's Live Events Tracker to inform strategy.