Liftoff(Vungle)Liftoff(Vungle)

Webinar Recap | From Tasks to Loyalty: Rewarded Play Tactics That Drive Results

By Liftoff·Jul 30, 2025·5 min read

Rewarded play apps have grown by offering users real-world rewards for completing tasks like downloads or purchases, categorized as onboarding, progression, or purchase tasks.
They enhance engagement through features such as streaks, leaderboards, and social feeds, which foster community and retention.
Monetization extends beyond user acquisition to include subscription models, cosmetics, and in-app advertising, leveraging strategies from gaming apps to increase revenue and user loyalty.

You Might Also Like

AppsFlyerAppsFlyer

Winning mobile banking users – your ultimate guide to trust and growth in the age of privacy

Banking apps are essential digital channels that combine core banking services with mobile convenience. They face unique challenges including strict privacy regulations, fraud prevention, and complex customer journey measurement. Success requires granular analytics, personalized experiences, and compliance-focused marketing strategies to drive engagement and retention.

Lesia Kupriienko·Oct 13, 2025·5 min readRead article →
AppsFlyerAppsFlyer

When ChatGPT becomes the OS: A new era for apps, measurement & commerce

OpenAI's Instant Checkout and Apps SDK transform ChatGPT into an app interaction OS, shifting focus from UI to task-based services. Brands must adapt with AI-ready APIs, compliance, and new monetization strategies in this conversational ecosystem.

Gil Bouhnick·Oct 15, 2025·5 min readRead article →
AdjustAdjust

Getting app user experience right across the full journey

Mobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.

Insights Team·May 6, 2026·3 min readRead article →
UnityUnity

Reduce User Churn with Aura Remarketing | Unity

Aura Remarketing re-engages inactive app users via on-device notifications. It targets high-value users based on demographics, device, and behavior, boosting retention and ROI without new user acquisition costs.

Jun 16, 2025·3 min readRead article →
UnityUnity

Why Rewards are Important for Apps & Monetization | Unity

Rewards have evolved from marketing tools to loyalty drivers, fueled by user demand for tangible value, economic shifts, and privacy challenges. Offerwalls subsidize rewards, boosting engagement and monetization for apps and games.

Eyal Hendelman·Aug 12, 2025·4 min readRead article →
Liftoff(Vungle)Liftoff(Vungle)

Leveraging User Motivations to Drive Engagement with AppRefinery and GameRefinery

AppRefinery and GameRefinery provide motivational frameworks and user archetypes to understand app user behavior. Tailoring ad creative to these motivations improves engagement. Successful apps like Instagram and Gardenscapes use motivational features to retain users.

AppRefinery·Sep 4, 2025·5 min readRead article →
Liftoff(Vungle)Liftoff(Vungle)

Top Monetization Trends in the Mobile Games Market

Header bidding is rising in mobile gaming, shifting pricing power to networks. Hybrid models combining ads and purchases are popular. Future trends include direct-to-consumer stores and AI's potential role.

Gaming·Sep 4, 2025·5 min readRead article →
Liftoff(Vungle)Liftoff(Vungle)

Consumer App Innovations: Lessons from the Winners of the 2025 Mobile Appdev Awards

The Mobile Appdev Awards highlight innovative apps: DraftKings' Stats Hub for betting insights, Trip.com's AI travel assistant, Snapchat's enhanced Snap Map, and Pinterest's diverse AI features. These winners demonstrate how apps can improve engagement through data, AI, social features, and user experience enhancements.

Liftoff·Sep 25, 2025·5 min readRead article →

More from Liftoff(Vungle)