How Nexters’ Hero Wars Stayed on Top with a Winning Events Strategy

Hero Wars has achieved sustained success as a mature mobile RPG by strategically expanding its live event calendar with a focus on monetization.
Key drivers include the evolution of the Battle Pass feature through multiple iterations, the introduction of new event types like the Russian roulette-style Seer's Game and the PvP Legends Draft mode, and strategic IP collaborations such as the Lara Croft event.
The game also revamped existing features like Tower 2.0 to improve player experience and monetization.
These efforts, along with continuous iteration on core mechanics and events like the Tournament of Titan Power, have helped increase DAU and revenue, demonstrating the effectiveness of a data-driven LiveOps strategy.