GoogleOur 2024 Ads Safety Report shows how we use AI to safeguard consumers.
In 2024, AI advancements significantly enhanced ad safety.
Over 50 LLM improvements enabled efficient enforcement, identifying fraud signals like illegitimate payment info during account setup, preventing billions of policy-violating ads from being shown.
A dedicated team of over 100 experts tackled AI-generated impersonation ads, updating policies and suspending over 700,000 accounts, resulting in a 90% drop in scam reports.
These efforts highlight ongoing commitment to ecosystem safety.
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