MolocoMoloco has achieved top rankings in the 2025 Singular ROI Index for the second year running, across all eligible categories.
The Singular ROI Index evaluates mobile app marketing partners based on an analysis of billions in ad spend and trillions of impressions.
Susan Kuo, COO of Singular, praises Moloco for driving business outcomes beyond walled gardens like Google and Meta, delivering incremental value for gaming and non-gaming apps.
Moloco is recognized in every leaderboard on iOS and Android, and is part of the 'Golden 9'—a group of top-tier ad partners with global reach.
New this year is the Singular ROI Quadrant, where Moloco is placed in the Quadrant of Growth (low cost, high revenue).
The article also mentions a webinar on May 7 featuring Moloco's VP and GM Americas Ads, discussing why walled gardens are insufficient for scaling and how to test new partners.
The recognition underscores Moloco's partnerships and customer trust in delivering ROI-positive growth.
Web-to-app strategies boost conversions by 77% and increase paying users to 13.6% on average. Key challenges include measurement gaps and user friction. Solutions like AppsFlyer Smart Banners and Google Ads' Web to App Connect enable seamless transitions and better ROI.
MolocoMoloco Singapore offers a collaborative culture focused on customer value and machine learning innovation. Teams work together to solve challenges like e-commerce fraud detection and market expansion. The diverse, growing team of 30+ members enjoys a vibrant spirit with shared meals and a multicultural environment. Employee testimonials highlight leadership, vision, and direct impact. Ideal for career growth in mobile advertising.
AdjustLLMs like ChatGPT and Gemini are becoming key app discovery channels, reducing traditional search usage. Marketers must optimize for organic visibility and prepare for emerging native ad formats.
Mobile app IAP revenue hit a record $40B in Q1 2025, up 11% YoY, driven by non-game apps like ChatGPT and short drama. US digital ad spend reached $31B with 3.9T impressions, both up >10% YoY. Video ads grew 18%, while non-video fell 6%. Markets like France and Italy saw strong ad growth.
Influencers boost app growth by adding authenticity to marketing, driving installs and trust. Budget based on target audience CPMs and install goals. Choose influencers using data on demographics, views, and content alignment. Measure success with tools like AppsFlyer for precise attribution and ROI tracking.
Non-gaming apps are increasingly using in-app ads to diversify revenue beyond subscriptions, with strategies like rewarded ads, diverse placements, and gaming ads boosting engagement and eCPMs.
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