Download now! The finance app insights report 2025 | Adjust

The finance app insights report 2025 highlights a 16% year-over-year increase in global sessions during H1 2025.
Key trends include the use of AI and automation for fraud prevention, compliance, and data analysis.
LATAM emerged as a growth leader with installs up 59% YoY and sessions up 70%.
Among subverticals, banking apps achieved the highest day 1 retention at 20.6%.
Cost per install decreased from $1.51 to $1.13, while installs per mille rose from 2.46 to 2.76, indicating improved efficiency.
The report also explores open banking, embedded finance, and RegTech innovation, providing actionable insights for user acquisition, retention, and monetization.