Advanced Audience Targeting for Commerce Media Performance

Commerce media audiences combine actual purchase behavior with shopping intent data, enabling retailers to connect brands with shoppers at the right moment.
Moloco's Audience Targeting Suite provides three targeting pathways: Smart Targeting uses AI and transformer models to analyze in-session behavior and automatically target relevant users, adjusting in real time for optimal performance without manual monitoring.
Advanced Custom Targeting allows advertisers to build precise segments based on user triggered events, item metadata (category, brand, seller), and time periods.
Predefined Audience Targeting lets retailers upload curated first-party data audiences, offering premium packages with one-click activation, supported by flexible inclusion logic.
Audience Administration tools provide centralized control over data access, allowing tiered models (open, restricted, account-level) and governance.
Implementation is flexible via CDP sync or CSV upload.
Benefits include enhanced data control, monetization of high-value audiences, improved ROAS, simplified operations, and greater advertiser satisfaction.
Advertisers gain precision, flexibility, and improved campaign efficiency.
The suite turns first-party data into revenue while protecting privacy, driving predictable outcomes even in uncertain times.