MolocoAI, personalization, self-service: 6 predictions for retail media in 2025 and beyond
The article outlines six predictions for retail media networks in 2025.
First, personalization becomes top priority, using AI to combat ad fatigue and boost discoverability up to 15x.
Second, onsite advertising sees a renaissance, shifting back to owned properties with mid-funnel formats.
Third, advertisers demand performance outcomes like CPO and tROAS, pushing RMNs to adopt ML-powered optimization similar to Google’s Performance Max.
Fourth, channel growth varies by region: US focuses on in-store digital formats, Europe scales onsite, and Asia-Pacific matures rapidly; common trends include owned channels and streaming CTV convergence.
Fifth, RMN leaders invest in sales and go-to-market capabilities, restructuring organizations as retail media becomes a core function, not just incremental revenue.
Sixth, tech enables more advertisers through self-serve platforms, democratizing access and unlocking long-tail growth.
Overall, successful RMNs will combine ML-driven personalization with streamlined operations to turn first-party data into measurable results, requiring retailers to build specialized teams and infrastructure.
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