Advertising Technology Blog

Effective creator campaigns ditch scripts, use natural hooks, apply trends strategically, and choose right communities. 47% value authenticity, 64% buy after seeing creator ads. Key: let creators speak naturally.

Ogee uses Advantage+ shopping campaigns to boost ROAS by 28% and reduce customer acquisition costs by 25%. By combining community-driven content with Meta ads, the brand achieved record sales.

Traditional measurement methods like Last Click Attribution fall short today. Incrementality and modern MMMs, powered by data pipelines and machine learning, offer better ROI insights. TikTok's partnership with Nielsen demonstrates MMM's value for CPG advertisers in GCC.

Mobile gaming trends in 2023 focus on rising competitive motivations, musical events for escapism, and hybrid hyper-casual games incorporating resource optimization mechanics to engage diverse player archetypes.

Meta invests in AI and automation tools for Shops ads and Advantage suite. Shops ads outperform website-only ads by 20% in cost per action and ROAS.

Sensor Tower's Churn Analysis tracks new, retained, and resurrected users to understand mobile app churn. Different categories have varying churn rates, e.g., social media apps like Instagram have low churn, while retail apps like Etsy have higher churn. This tool helps optimize user retention strategies.

Meta's Performance 5 webinar series starts April 26 with Conversions API (CAPI). CAPI improves campaign performance by 13% on average cost per action when used with Meta Pixel, and helps small businesses adapt to cookie-less environments.

Playable ads boost engagement beyond mobile games. Align creative with app experience, keep it simple, reward users, and use specific CTAs. Study data to optimize campaigns for better retention and ROAS.

Brand strategy is a top priority as marketers shift from performance to brand advertising due to privacy and economic challenges. Social media has limitations, but programmatic app-to-web offers broader reach, brand safety, and privacy-friendly solutions.

Mobile gaming offers a large, diverse audience with high engagement and purchasing power. Advertising in gaming apps provides brand-safe environments and effective ad formats like playables. Brands should reconsider gaming traffic to expand reach and improve ROI.

App-to-web is a privacy-friendly ad solution driving in-app users to mobile web pages using ML models and first-party pixels, avoiding app store fees and data limitations while optimizing for revenue events.

Experts at Influential, CreatorIQ, and Whalar share insights for 2023: brands should invest in long-term creator partnerships, micro-influencers, shoppable content, and creator-led strategy for authentic engagement.

Long-form video ads (31-60 seconds) can outperform short ads by 18-48% in conversions, offering narrative storytelling, detailed user experience demos, engagement opportunities, bottom-funnel targeting, and brand building for mobile campaigns.

ChatGPT transforms marketing by accelerating research, ideation, and content creation. It aids in market analysis, competitor research, feature brainstorming, and ASO optimization. Marketers can leverage it for efficiency while maintaining strategic oversight.

Sensor Tower data shows social app downloads to rank #1 in Europe dropped 30% since 2019. TikTok, LinkedIn, Twitch lead revenue. Despite slowing growth, TikTok dominates. BeReal's dual-camera feature is a key trend for 2023.

ASO optimizes app visibility via keywords and conversion rate. On App Store, use 30-char title, 30-char subtitle, and 100-char keyword string. On Google Play, prioritize keywords in title, short description, and long description. Optimize screenshots with first three images.

Shopping app downloads in the U.S. remain steady despite economic challenges, with a 3% Q/Q increase in Q3 2022. The Clothes & Fashion category saw significant growth during Black Friday weekend, with over 9 million downloads in 2022, up 9% from 2019. Grocery apps emphasize rewards and coupons in advertising to address consumer needs amid rising inflation.

Three holiday engagement strategies: tailored product feeds for Discovery ads, asset-first creative for Shorts and campaigns, and data-driven personalization to boost growth. Key metrics include 46% higher ROAS for Puma and 13% increase in site traffic for Invisalign.

TikTok drives business outcomes with high ROAS and sales efficiency. It excels in product discovery, growing rapidly. Creative on TikTok outperforms norms, blending seamlessly with platform culture, enhancing ad effectiveness.

Sensor Tower's Meta Feature Filter helps analyze game mechanics impacting retention. Top US September 2022 games show Social Clans and Levels are key. 70% use two+ meta features.