Advertising Technology Blog

Global ad spend is expected to grow 10% in 2024, driven by AI innovations in mobile ad creative. Marketers should experiment with generative AI tools and leverage trends like UGC, gaming ads, and minigames to improve performance across app verticals.

TikTok's Optimization phase uses Smart Fix and Smart Creative to counter creative fatigue. Smart Fix flags and fixes ad issues, while Smart Creative auto-generates combinations, detects fatigue, and refreshes assets to extend ad lifespan and improve performance.

Moloco earned top ROI rankings in the 2024 Singular ROI Index, securing top 5 positions in iOS SKAN non-gaming and Android global ROI/retention categories. It achieved 'Golden 6' status for appearing in all categories. This recognition highlights the effectiveness of Moloco's machine learning in acquiring high-value users on the open internet.

Sensor Tower acquires data.ai, enhancing mobile marketing and app intelligence. Combined company offers stronger insights on the digital customer journey, focusing on data quality, privacy, and global reach.

Instagram announces new features like Partnership Ads, third-party access to Creator Marketplace, and tools to promote launches. Tips from creators and best practices for holiday ads and AR ads are shared.

TikTok trends are categorized into Trend Moments, Signals, and Forces. The 'Delulu is the solulu' Signal encourages playful optimism. Brands can participate by adapting key elements like hashtags or sounds while keeping the trend recognizable.

TikTok offers two video production paths for SMBs: DIY and 'Do It for Me'. DIY uses smartphones and CapCut; DIFM leverages Creator Marketplace for collaborations.

New generative AI features in Performance Max, powered by Gemini and Imagen 2, help create high-quality assets. Ad Strength now emphasizes asset variety. Integration with Canva and improved video auto-generation boost campaign performance, with up to 12% more conversions from videos.

Instagram expands creator marketplace to 10 new countries, enabling easier brand-creator collaborations. New ML-based recommendations help brands discover creators for partnership ads, scaling collaborations globally.

Generative AI enhances mobile ad creative through localization and dynamic effects. Long-form video and triple-page ads boost engagement via storytelling. Iterative testing across four phases optimizes performance with data-driven strategies.

TikTok drives food discovery: 72% of users try new products, and 60% seek more info. Authentic reviews, creator partnerships, and full-funnel strategies boost engagement and sales for CPG brands.

TikTok revolutionizes beauty industry with trends, fostering discovery and purchase. 69% of Italian users more likely to buy new beauty brands. Authentic reviews, entertaining ads, creators, and brandformance approach drive results.

Small businesses using boosted posts on Facebook and Instagram can now avoid a 30% Apple fee by boosting via web browsers instead of iOS apps. This change supports advertisers with limited resources.

TikTok launches Symphony Assistant, an AI tool in Creative Center, to help creators brainstorm, write scripts, and analyze top ads, boosting productivity and creativity.

Vungle SDK now has IAB Tech Lab's Open Measurement certification for all ad formats, enabling standardized viewability measurement through OM-supported vendors on Android 7.1+ and iOS 7.2+.

YouTube sponsorship opportunities help brands engage audiences during cultural moments like the Super Bowl. First Position Moments ensure ads are first seen; Content Takeovers align brands with popular content. Booking.com saw a 21% lift in ad recall using First Position Moments.

Entertainment brands should use TikTok for authentic discovery. 69% of Italian users watch shows after seeing TikTok content. Embrace downtime, leverage USP, work with creators, and use full-funnel strategies to drive engagement and sales.

Google now requires TCF 2.2 consent for EEA/UK mobile ads via AC mode. Apple enforces Privacy Manifest with required API reasons and data usage declarations. Liftoff supports both through SDK v7.3.1 and GDPR API integration.

Mobile market rebounded in 2023 with record $171B consumer spend. Apps drove growth at 11% YoY to $64B. Generative AI exploded 7x. Travel apps surged 13%. Mobile ad spend reached $362B.

Gemini AI now powers Google Ads' conversational experience, helping advertisers create better Search campaigns. Small businesses are 42% more likely to achieve Good/Excellent Ad Strength, correlating with 12% more conversions.