MolocoMoloco ranked as a top ROI-driving partner in the 2024 Singular ROI Index
Moloco is proud to be recognized as a top ROI-driving partner in the 2024 Singular ROI Index, an industry benchmark for mobile app marketing.
The company achieved strong positions across numerous categories, including top 5 in iOS SKAN performance for non-gaming and Android global ROI and retention rankings for both gaming and non-gaming.
Additionally, Moloco earned a place in the elite 'Golden 6', a group of ad platforms that achieved rankings in every Singular ROI Index category, demonstrating consistent excellence and global reach.
The company credits its success to its operational machine learning solutions, which help customers acquire and retain high-value users at scale on the open internet beyond traditional walled gardens.
Moloco's performance has improved from 2023 to 2024, reflecting its commitment to creating real value for businesses of all sizes.
This recognition underscores Moloco's role as a premier partner in mobile advertising, driving effective user acquisition and retention strategies.
You Might Also Like
MolocoDecoding the open internet: Supply path optimization
The open internet offers vast, incremental scale for app marketers beyond walled gardens, but its complexity requires supply path optimization (SPO). With non-exclusive inventory and multiple bid requests per impression, advanced machine learning is crucial to select optimal paths, price bids accurately, and serve effective creatives in milliseconds.
Liftoff(Vungle)Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index
Liftoff ranked as a top ad network in Singular's 2024 ROI Index, excelling in ROI, retention, and scale across iOS/Android, gaming/non-gaming, and global/regional categories based on $10B+ ad spend analysis.
AppsFlyerHow to deliver a winning creative strategy
A creative strategy is essential for mobile app marketing success. It combines compelling content with strategic planning to increase app installs and engagement. Key steps include defining objectives, understanding your audience, and setting KPIs. Best practices emphasize consistency, agility, and leveraging AI for optimization.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
Liftoff(Vungle)6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level
Mobile in-game advertising balances revenue and player experience using formats like banners, interstitials, playables, videos, rewarded, and native ads. Each format varies in cost, engagement, and ROI across platforms, with no single best option—success depends on goals, budget, and platform-specific performance.
SensorTowerTop 10 Worldwide Mobile Games By Revenue and Downloads in April 2026
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.
TikTokVideo Ads Marketing Guide: Elevate Your Brand with Engaging Video Marketing Strategies | TikTok For Business Blog
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
More from Moloco
Is your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without clicks and half of consumers using AI for ...
The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens
Moloco ranks 5th in the 2026 Singular ROI Index with 29 leaderboard appearances, highlighting consistent ROI across glob...
Costco Chooses Moloco to Power AI-Driven Retail Media
Costco partners with Moloco Commerce Media to power onsite ads on Costco.com, aiming to replicate in-warehouse discovery...
The Race for the Interface: Why Customer Relationships Are Your Best Defense Against AI Disruption
AI is disrupting consumer behavior, shifting discovery from search to chatbots. 67% of marketers expect high disruption,...
Super Bowl LX: Why Sportsbook Advertisers Should Bet on January
The article reveals that while the Super Bowl generates massive first-time deposit (FTD) volume, January playoff games c...
🚀 Moloco Commerce Media Helps eCommerce Capture the Holiday Traffic Surge 🎁
MCM's outcome-based smart bidding enhancements help e-commerce platforms and advertisers thrive during Q4 holiday surges...