Singular's 2024 ROI Index, analyzing over $10 billion in ad spend, 10 billion installs, and 100 billion clicks, ranked Liftoff as a leading ad network.
Liftoff achieved top positions in all key ROI categories including iOS SKAN performance (global, gaming, non-gaming) and Android ROI (global, gaming, non-gaming, plus regional EMEA and South America).
It also ranked highly in Android retention (global, gaming, non-gaming, and regional EMEA, APAC, North America, South America), as well as in iOS and Android partner rankings for scale, spend, and customer reach.
The report highlights Liftoff's consistent excellence across multiple performance metrics.
MolocoThe open internet offers vast, incremental scale for app marketers beyond walled gardens, but its complexity requires supply path optimization (SPO). With non-exclusive inventory and multiple bid requests per impression, advanced machine learning is crucial to select optimal paths, price bids accurately, and serve effective creatives in milliseconds.
Mobile in-game advertising balances revenue and player experience using formats like banners, interstitials, playables, videos, rewarded, and native ads. Each format varies in cost, engagement, and ROI across platforms, with no single best option—success depends on goals, budget, and platform-specific performance.
Retail media networks report ROAS differently, causing a 63% fluctuation. Brands need independent measurement to reconcile cross-channel data, as network reports aren't designed for portfolio decisions.
MolocoMoloco earned top ROI rankings in the 2024 Singular ROI Index, securing top 5 positions in iOS SKAN non-gaming and Android global ROI/retention categories. It achieved 'Golden 6' status for appearing in all categories. This recognition highlights the effectiveness of Moloco's machine learning in acquiring high-value users on the open internet.
TikTokTikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games using hybrid strategies. The tools benchmark ad revenue, networks, and formats to optimize monetization.
Generative AI enhances mobile ad creative through localization and dynamic effects. Long-form video and triple-page ads boost engagement via storytelling. Iterative testing across four phases optimizes performance with data-driven strategies.
TikTokA new AppsFlyer report in collaboration with TikTok reveals that 2% of creative variations drive 68% of ad budgets, emphasizing the need for scaling creative iteration with AI to combat ad fatigue and boost ROAS.
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