Advertising Technology Blog

Learn to optimize TikTok creative performance in a webinar on Sep 26, 10am BST. Ideal for SMBs. Gain actionable insights to elevate content strategy.

Google introduces confidential matching for ads, using TEEs to securely process first-party data. It enhances privacy and transparency, is free, and will expand to more products.

Finance app industry shows 45% install growth YoY in 2023, with crypto up 196%. Retention challenges persist (20% Day 1, 9% Day 30). In-app revenue surged 119% in Q1 2024. Focus on personalization, security, and diverse monetization for success.

TikTok drives 788% more conversions than last-click claims. A robust measurement plan using post-purchase surveys, multi-touch attribution, and conversion lift studies reveals TikTok's true value.

TikTok Shop boosts GMV through product variety, engaging content, and affiliate creators. Optimize listings, post shoppable videos, host livestreams, and use Shop Ads for growth.

TikTok drives full-funnel performance using Smartly tools. Key stages: discovery, consideration, conversion, and post-purchase advocacy. Use Creative Codes for effective ads. Smartly's solutions optimize campaigns, enhancing consumer journey and driving conversions.

Video Action Campaigns will upgrade to Demand Gen in Q2 2025. Advertisers adopting multi-format strategies see 20% more conversions. Demand Gen offers expanded reach, creative storytelling, and Lookalike segments. Follow the upgrade timeline for smooth transition.

TikTok's Performance Fundamentals framework optimizes ad success via four pillars: data connections, campaign management, creative strategy, and testing. It emphasizes reliable data signals, broad targeting, creative variety, and split testing to drive conversions and improve CPA.

Spotify reduced Wrapped campaign ad spend by 60% YoY in Q4 2023. Downloads spiked 90% on launch day in 2022 vs 60% in 2023, but DAUs rose similarly (13-14%). In 2024, Spotify (46%), SiriusXM (29%), and Amazon Music (22%) lead audio ad spending; SiriusXM grew 50-85% YoY. Spotify retains 91% of users, far ahead of competitors. iHeartRadio, with free model, retains only 5% after 30 days, vs 27% for Spotify and 19% for YouTube Music.

Adjust's new shopping app report reveals 61% YoY install growth from H1 2023 to H1 2024, with Europe leading retention. Q4 2023 saw revenue spikes of 34% in November and 22% in December. The report offers benchmarks and strategies for e-commerce app growth.

The 2024 Olympics boosted mobile app engagement significantly. Streaming apps saw 43% install increase on July 27. Food delivery and ride-hailing apps also surged, with France leading. Marketers can leverage such events for cross-platform strategies.

Inc. 5000 2024 honors fastest-growing private US companies with 1,637% average growth. Liftoff recognized for eighth consecutive year. List highlights resilience amid economic challenges.

Meta evolves ads system for customized results based on business objectives. New features include Conversion Value Rules, incremental attribution, and analytics integrations with Google Analytics and Northbeam to improve optimization and performance.

Google's Privacy Sandbox on Android introduces new terminology for ad measurement, reducing reliance on GAID without deprecating it. Key terms include Trigger, Event, Navigation, and APIs for attribution.

TikTok and Amazon partner for in-app shopping. Users can link accounts to buy Amazon products without leaving TikTok, seeing real-time pricing and Prime info. A frictionless commerce solution.

Liftoff introduces Exclusive Ad Formats (LXAF) for mobile ads on Vungle Exchange. Triple-Page Ads boost installs by 10% with video and end cards. Page Turner adapts to user behavior, increasing ITI by 9.5% and lowering CPI by 7.5%.

Pathmatics is enhancing its platform with new datasets like Mobile Apps Channel and App Downloads, better chart capabilities such as Aggregate Spend and Brand Time-Series, and easier workflows including Creative Filters and Category Comparison. These updates aim to provide users with advanced tools and insights for digital strategies, focusing on data quality and workflow optimizations for a refreshed experience in 2025.

AI mimics human intelligence while ML uses data for pattern recognition. In ad tech, AI enables real-time decisions and creative generation, ML optimizes targeting through data analysis. Understanding both is key for effective ad budget allocation.

New Performance Max features include conversion metrics, YouTube placement reporting, brand safety tools, and AI image editing for removing objects, expanding backgrounds, and cropping.

In Q2 2024, Romania's top insurance apps showed varied performance. MyElectrica led in downloads and active users, peaking at 11.2K weekly downloads and 100K active users. Other apps like NN Direct and Allianz-Tiriac saw notable peaks but declined later.