Advertising Technology Blog

TikTok launches Branded Mission, a three-in-one ad solution for brands to crowdsource authentic creator content. It boosts brand familiarity by 9.2%, purchase intent by 37.8%, and awareness by 11.9%. Creators gain cash payments and follower growth.

TikTok's unique content graph algorithm enables community discovery, fostering diverse, authentic communities. Community Generated Entertainment (CGE) drives engagement, with brands welcomed as participants creating authentic, entertaining ads.

Community Commerce on TikTok uses honest, entertaining product reviews to drive sales. The four phases—Spark, Share, Spike, Sustain—show how trends boost brand success. Insights show users feel deeper connections and are inspired to shop.

TikTok's 2022 Marketing Calendar helps brands plan around key holidays. Prioritize a few major dates, launch campaigns early, and use creative content to stand out.

TikTok For Business launches 'Made For TikTok' series with David Ma, teaching brands to create native content. Key lessons: play, communities, comments, co-creation, and process. New advertisers get ad credits up to $1500.

Choose a campaign objective (Awareness, Consideration, Conversion) and set a budget (Daily, Lifetime, or No Limit). Optimize delivery with Standard or Accelerated, and select a bidding strategy: Lowest Cost, Bid Cap, or Cost Cap.

TikTok introduces Effect House Branded Effects, enabling brands to collaborate with creators for custom AR effects, enhancing storytelling and engagement through interactive, targeted campaigns.

Ads on TikTok are perceived as more inspiring, trendsetting, and enjoyable than on other platforms. Kantar study shows 72% find ads inspiring, 67% attention-grabbing, and 72% prefer TopView format. TikTok ads achieve 10% higher receptivity.

Video Scheduler lets Creators and Business Accounts schedule posts up to 10 days ahead on desktop. Edit, upload, toggle schedule, set time. Scheduled posts visible on web and app.

TikTok introduces Business Account, offering brands tools for organic audience connection, real-time metrics, and follower insights. Setting up is free and quick, enabling brands to engage authentically and grow their business.

TikTok offers limited-time ad credits: spend $100 get $100, $500 get $500, or $1500 get $1500 plus expert support. New SMB advertisers with self-serve accounts can avail, with credits applied within 7 days after meeting spend thresholds within 30 days. Offer expires 2023/12/31.

TikTok for Business offers new advertisers a limited-time bonus: spend $100, get $100; spend $500, get $500; spend $1500, get $1500 plus expert support. Conditions apply. Activate within 30 days.

TikTok offers new advertisers bonus ad credits: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus expert support. Must spend within 30 days of registration. Credits expire by 2023/12/31.

TikTok Promote helps small businesses boost content easily. Integrated with Ads Manager, it offers mobile-friendly ad solutions, lower-funnel goals like web conversions, and insights to refine campaigns. Getting started is simple.

TikTok offers a limited-time promotion: new advertisers can earn up to $1,500 in ad credits, with spend-matched tiers and expert support. Terms include 30-day spend period and eligibility criteria.

TikTok offers a limited-time promotion: spend $100, get $100; spend $500, get $500; spend $1500, get $1500 plus 1-to-1 expert support. New SMB advertisers can avail this offer with conditions like non-agency accounts and 30-day spend period.

TikTok's performance suite offers solutions for business goals. Use Traffic campaigns for website visitors, Lead Generation for leads, Web Conversions for sales, App Promotion for app actions, and Catalog Ads for e-commerce. Measure with Conversion Lift Studies.

TikTok offers new advertisers a limited-time deal: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus 1-to-1 expert support. Terms apply.

TikTok For Business offers a limited-time promotion for new advertisers: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus 1-to-1 expert support. Credits expire by 2023/12/31. Eligibility requires a self-serve SMB account.

TikTok for Business offers new advertisers a limited-time deal: spend $100–$1500 within 30 days, get matching ad credits plus expert support for the highest tier. Terms and conditions apply.