TikTokThe Glow-Up Guide: How Beauty SMBs Can Win on TikTok in 2025
The article highlights TikTok as a key platform for beauty SMBs in 2025, emphasizing authenticity, personalization, and performance.
Insights show 56% of beauty enthusiasts and 67% of creators build relationships through shared videos, not just ads.
UK consumers prioritize clinical effectiveness over clean labels.
91% of EU users discover new makeup techniques on TikTok.
Gen X does deep product research.
The article advises using TikTok’s Content Calendar, partnering with influencers, and leveraging tools like Smart+ AI (36% better performance), Catalog Ads, Creator Marketplace, and Creative Center.
Seasonal content and extending winning campaigns are recommended for growth.
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