Take Off on TikTok: A 2025 Travel Marketing Guide for Tourism SMBs

TikTok is transforming travel by serving as a modern travel agency, itinerary planner, and blog combined.
Tourism SMBs can capitalize on its interest-driven algorithm to reach travelers at every journey stage: discover, plan, book, and share.
Users find inspiration from real experiences, use TikTok as a search engine for hotels and activities, and book directly.
With 83% of users discovering new destinations via TikTok, SMBs have vast opportunities.
Key traveler types include adventure seekers, culture lovers, and budget travelers.
Effective content includes behind-the-scenes videos, local tips, and customer testimonials.
TikTok offers tools like ads, shoppable links, and analytics to help small teams make an impact.
The 2025 Tourism Playbook provides a 'Golden Formula' for creating converting content.