#SHIPPED is a quarterly product update series designed to help businesses accelerate growth through new features and improvements.
The latest edition covers Q2 2024 updates for both MAX and AppDiscovery platforms, with video resources available for detailed insights.
This series provides advertisers with tools to enhance their marketing strategies, featuring continuous quarterly releases that include Q1 2024 content as well, ensuring users stay informed about the latest capabilities to drive business success.
In 2024, global mobile app spending hit $150B, up 13%. APAC publishers dominate top earners. Standouts include AFK Journey, Love and Deepspace, and DramaBox. AI and short-form apps thrive.
The mobile app industry saw strong growth in non-gaming apps (12% downloads, $69B revenue) while gaming stabilized. Marketers are optimistic for 2025 with increased budgets, prioritizing profitability and AI-driven creative optimization. Key challenges include SKAN adaptation and audience retention strategies.
UnityThis article notes that Unity, its logos, and trademarks belong to Unity Technologies. Other brands are trademarks of their respective owners. It's a legal disclaimer found in advertising contexts.
AdjustRamadan 2025 offers app marketers high engagement opportunities. Key verticals include e-commerce, finance, gaming, and entertainment. Data shows install and session growth across METAP. Strategies: optimize timing, personalize, use video, and emphasize social good. Adjust's tools help measure and optimize campaigns.
This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.
TikTokTikTok Mini Series lets brands publish episodic drama content. With TikTok Growth Max, it boosts discovery, engagement, and conversion. Testing shows up to 3x higher D0 ROAS. Available in select countries and globally for organic posts.
Preload campaigns pre-install apps on new devices, boosting brand visibility and user acquisition. They offer 6 key benefits including increased trust, cost efficiency, and higher engagement. Best practices include user segmentation, predictive analytics, and extended attribution windows for optimal results.
Influencers boost app growth by adding authenticity to marketing, driving installs and trust. Budget based on target audience CPMs and install goals. Choose influencers using data on demographics, views, and content alignment. Measure success with tools like AppsFlyer for precise attribution and ROI tracking.
The company proposes merging with TikTok Global to leverage its superior advertising AI and address TikTok's security an...
AppLovin's AI-driven Axon 2 platform quadrupled ad spend since 2Q23, making it the top ad company. It drives growth for ...
This article examines how digital advertising identifiers like cookies and IP addresses flow through e-commerce sites, u...
AppLovin's CEO addresses claims about their e-commerce business and pixel practices. Their e-commerce advertising reache...
Grow your app business without a large UA budget by optimizing app store presence, creating useful content, partnering w...
Technical performance issues like crashes and slow loading directly harm user experience and lifetime value. Modern tool...