Moloco Releases New State-of-the-Art Re-Engagement Models, Drives 15% ROAS Gains and Lowers CPA by 12%

Moloco has globally launched its AI-powered re-engagement models, designed to boost ROAS and lower CPA for app marketers, now generally available.
Early results show up to 15% higher ROAS and 12% lower CPA.
Re-engagement is increasingly vital as conversions grow 10x faster than user acquisition, with 5x more cost-effectiveness and stronger ROAS.
On Moloco's platform, re-engaged users yield 3x higher ARPU than UA users.
However, retention challenges persist: 77% of users drop off within 3 days of install, and 30-day uninstall rates in non-gaming categories are high (e.g., Dating 61%, Lifestyle 49%).
The new models feature shorter learning periods for faster optimal performance, enhanced targeting of high-intent lapsed users, and flexible goals like ROAS, CPA, and app open.
Moloco's top five gaming partners now invest 3x more in re-engagement, achieving greater returns with less investment.
Moloco offers a single platform for full-funnel growth, enabling combined UA and re-engagement campaigns.
Results include a trading app cutting first-deposit CPA by 50% and a gaming studio seeing 4x ROAS improvement and 3.5x CPA drop.
Re-engagement is essential for maximizing LTV and marketing efficiency.