Liftoff(Vungle)Liftoff(Vungle)

Liftoff Intelligence Services: Actionable Insights for Smarter Mobile Growth

By Karen Corn | April 24·Apr 24, 2025·5 min read

Liftoff Intelligence Services consists of two platforms: AppRefinery for consumer apps (e-commerce, dating, etc.) and GameRefinery for mobile games.
These tools provide detailed insights into features driving retention, monetization trends, and user behaviors.
AppRefinery helps teams analyze competitor features, onboarding flows, and user motivations to improve product design and ad targeting.
GameRefinery offers deconstructions of game mechanics, player archetypes, and genre benchmarks to guide development and live operations.
Both platforms aim to help developers make data-driven decisions for smarter building, faster optimization, and confident growth in a complex mobile landscape.

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