How Businesses And Creators Are Using Meta Verified To Help Build Confidence with New Audiences, Drive Engagement and Protect Their Accounts from Impersonation

Meta Verified, originally for creators, has expanded to businesses, helping them build credibility and connect with customers.
The service includes a verified badge, impersonation protection, and account support.
Over the past year, subscribers have seen increased engagement and trust.
A survey found that almost twice as many people trust a business with a verified badge.
New features being tested include advanced original content protection on Instagram, which assigns an 'Original by' label to reposted content, and in-app education to inform users when a business is not yet verified.
These tools aim to enhance authenticity and protect brands, making it easier for new audiences to trust and discover businesses.