Google announces updates for iOS app marketers to capitalize on 24% year-over-year App Store consumer spending growth.
New ad formats include co-branded partnership ads on YouTube and playable end cards on AdMob.
AI-powered bidding introduces target ROAS and maximize conversions for iOS.
Privacy-centric measurement features on-device conversion and integrated conversion measurement (ICM) for accurate attribution within third-party reporting.
These tools aim to improve reach, engagement, and performance while respecting user privacy.
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