After a year of experimentation in 2024, mobile app companies are now focused on scaling sustainable growth in 2025.
With consumers spending significant time on mobile devices and increasing in-app purchases, marketers are adopting AI-driven tools, extending campaigns to Connected TV (CTV), and improving measurement strategies.
Key data shows 88% of marketers use AI daily, U.S.
mobile ad spend will reach $228.11 billion, e-commerce app installs grew 17%, and CTV ad spend is projected at $34.3 billion.
The Adjust report provides insights to help navigate these trends for user acquisition and retention.
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