Advertising Technology Blog

Facebook is merging Power Editor and Ads Manager into one tool to streamline ad creation. It offers two workflows, supports drafts, and consolidates reporting for efficiency.

Pathmatics provides advertising intelligence from real ad exposures by an opt-in panel, showing actual ads seen by people across devices. It estimates spend and impressions, tracks competitors' channel distribution and creatives, and offers transparency without black boxes.

Facebook offers two measurement options: using an MMP or Facebook's own tools. MMPs provide cross-campaign attribution, avoid double attribution, and grant user-level data access. Choosing an MMP is recommended for accuracy and independence.

Mobile video demands fast, clear branding and messaging within seconds. PockeTVCs optimize TV assets by front-loading brand, using graphics, and shorter durations for better mobile performance.

Pokémon GO earned $1.2B in its first year. Japanese players spent $26 per download, 3x the US. US led total revenue with $424M, while Japan averaged highest spend.

App sizes have grown 12x from 164 MB to 1.9 GB in four years. Snapchat increased 50x. Apple raised the app size cap to 4 GB, and iOS 11 will offer storage management features.

Marketers must optimize mobile experiences for speed and context, using video that captures attention quickly. Measure granular results per creative, platform, and audience, enabling fast iteration and team alignment.

Hyperlapse by Instagram creates smooth time-lapse videos from shaky footage, requiring only an iOS download. Tips include choosing speed up to 12x, stabilizing automatically, and sharing to Instagram or Facebook.

Pokémon Go surpassed $1 billion in gross revenue within seven months of its July 2016 release, becoming the fastest mobile game to do so, outpacing Clash Royale's $550 million in the same timeframe.

This blog post highlights a global shift to messaging businesses, based on a Nielsen study and Facebook data, showing Messaging enables deeper, more personal customer connections.

Instagram now allows vertical 4:5 aspect ratio ads for photos and videos. Brands like Guaraná and LG see better view rates. Advertisers are encouraged to test formats.

This blog post from 2016 (updated in 2021) provides a beginner's guide for businesses on Instagram. It covers signing up, optimizing your profile, switching to a business profile, linking accounts, announcing to followers, using hashtags, sharing photos, and promoting posts. Each step includes support links.

Facebook updates CPC to only include link clicks (e.g., website visits, app installs), excluding likes, shares, and comments, to align with advertiser objectives.

New Sensor Tower research projects Apple's App Store will host over 5 million active apps by 2020, a 73% increase from 2016. Games dominate new apps, comprising 43% of additions in May 2016. Discoverability remains a major challenge, requiring significant UI and AI improvements.

Pokémon GO earned over $200 million in its first month, outperforming Clash Royale and Candy Crush Soda Saga. Its daily usage averages 26 minutes, showing sustained engagement. The game's Japan launch on day 18 boosted revenue significantly. This highlights changing metrics for mobile game success.

Instagram Stories lets users share photos and videos in a slideshow that disappears after 24 hours. It appears at the top of feeds, with no likes or public comments, and supports private messaging.

Pokémon GO surpassed 50 million Google Play downloads in 19 days, fastest ever. Combined iOS/Android downloads exceed 75 million. It outpaces other mobile hits like Clash Royale without major ads.

Attend webinars to get Instagram growth strategies: crafting mobile video, capturing attention, designing for sound off, and framing visual stories. Topics include marketing strategy and video for Facebook and Instagram.

Frequency planning is crucial for campaign impact. Ad recall lift slows after 1/week cap, while purchase intent requires up to 2/week. Low frequency sacrifices up to 20% of potential brand lift. Market, message, media factors influence optimal frequency.

In Q1 2016, top 1% of U.S. App Store publishers with paid/IAP apps generated 94% of revenue ($1.34B) and 70% of downloads (966M). This highlights extreme concentration and discoverability challenges.