Advertising Technology Blog

Google TV network offers targeted CTV ads across 20M+ devices, reaching viewers on the big screen via YouTube. It includes 125+ free channels with staple ad formats, available through Google Ads and Display & Video 360.

TikTok helps fashion and retail brands succeed by fostering consideration with authentic reviews, using a brandformance approach to combine brand and performance goals, and leaning into entertaining messaging for better engagement and sales.

TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.

Unity LevelPlay introduces major updates including easier integration via Unity Editor, enhanced UA with ML, multiple ad units, centralized data dashboard, and revamped UX. These aim to boost revenue, user quality, and streamline game growth.

Google Marketing Live introduces generative AI for ad creative, enabling brand-aligned asset generation, immersive shopping ads, visual storytelling on YouTube, and AI Overviews in Search. These tools scale production, boost conversions, and improve consumer confidence.

Online retailers and marketplaces are converging. Marketplaces like GrabMart adopt 1P models for quick commerce, taking inventory risk. Meanwhile, retailers like Walmart embrace marketplace models to expand offerings without inventory. This convergence impacts ad businesses, requiring tailored strategies for diverse sellers and sophisticated advertisers, leveraging commerce media platforms.

A new AppsFlyer report in collaboration with TikTok reveals that 2% of creative variations drive 68% of ad budgets, emphasizing the need for scaling creative iteration with AI to combat ad fatigue and boost ROAS.

Mobile in-game advertising balances revenue and player experience using formats like banners, interstitials, playables, videos, rewarded, and native ads. Each format varies in cost, engagement, and ROI across platforms, with no single best option—success depends on goals, budget, and platform-specific performance.

The open internet offers vast, incremental scale for app marketers beyond walled gardens, but its complexity requires supply path optimization (SPO). With non-exclusive inventory and multiple bid requests per impression, advanced machine learning is crucial to select optimal paths, price bids accurately, and serve effective creatives in milliseconds.

Join a free webinar on May 16th for SMBs to boost TikTok content. Learn actionable tips from experts to enhance your strategy, whether you're a beginner or looking to improve.

Split testing helps optimize campaigns by isolating variables to find multipliers for targeting, budget, and personalization. Best practices include 14-day tests, 20x CPA budget, and gradual scaling. Regular testing sustains growth.

TikTok is a powerful discovery platform where 61% of users find new brands. It offers three discovery types: swipe, tap, and search. Its search experience is entertaining, authentic, and concise, driving demand and customer journey.

Data connections link brand marketing data with TikTok Ads Manager, enabling improved measurement, advanced solutions like Catalog Ads, and custom audiences. Sharing onsite and offsite events through TikTok Events API or Pixel allows better ad delivery and performance. For e-commerce success, set up signals with required events and parameters, sync your product catalog, and confirm event-catalog match rate.

Generative AI transforms mobile ad creative production by enabling rapid ideation, image generation, localization, UGC enhancement, and 3D elements. It acts as a collaborative partner to scale and test creatives efficiently while maintaining brand compliance.

Sensor Tower's forecast predicts $2.2 trillion in app store spending from 2021-2030, with 2.9 trillion downloads. Non-game apps will surpass games in spend by 2030. Developing markets drive fastest growth.

Mobile gaming faces post-pandemic challenges but shows optimism with rebounding consumer spend and growing app usage. The market evolves through genre innovations, live events, and new monetization strategies, requiring data-driven approaches for success in 2024.

YouTube Shorts has 2 billion monthly users and 70 billion daily views. Marketers can reach audiences through YouTube Select Shorts in specific content categories. New creative best practices help brands create effective Shorts ads.

Advertising new products in commerce media significantly boosts discoverability. Advertised products see 10-15 times more engagement and reach their first sale 50% faster than non-advertised ones. This rapid consumer feedback helps brands quickly assess market fit, make informed investment decisions, and optimize offerings. For retailers, integrating relevant ads into user experience enhances engagement and purchases, building a sustainable ad business.

Gamification uses game design elements in apps to boost engagement by understanding user motivations through GameRefinery's 12 Motivational Drivers and 8 Player Archetypes, as seen in successful examples like MONOPOLY GO! and Duolingo.

Demand Gen campaigns now include generative image tools for creating high-quality visuals from prompts. Advertisers can customize images, ensure uniqueness, and benefit from multi-format ads. Tips include using diverse assets and optimizing performance.