Winning Big: How Moloco Fuels Real Money Gaming Growth

Moloco Ads addresses key challenges faced by Real Money Gaming (RMG) brands, such as rising customer acquisition costs, fragmented app ecosystems, and regulatory compliance.
It offers an AI-native ad engine that processes millions of data points across 600+ billion daily ad opportunities to precisely target high-value depositors.
The platform provides access to a brand-safe ecosystem of 3 million independent apps and 2 billion daily active users, which is larger than TikTok, Instagram, and AppLovin combined.
Moloco optimizes 90%+ of spend for CPA and ROAS, ensuring efficient acquisition of players likely to deposit and wager at higher levels while minimizing churn.
It also supports both user acquisition and re-engagement in a single platform.
Key features include full ad placement transparency, best-in-class compliance settings (age-gating, geo-targeting, whitelisting), and unbiased measurement through frameworks like incrementality testing.
Moloco's AI dynamically adjusts bidding strategies around peak sporting events to maximize cost per first-time deposit (CPFTD) efficiency.
Trusted by brands like Fanatics, DraftKings, and Papaya, Moloco helps RMG brands drive real, incremental growth by focusing on advertiser success and providing immersive ad formats in premium apps.