#SHIPPED: AppDiscovery Day 28 ROAS Campaigns

AppLovin introduces Day 28 ROAS campaigns designed to identify and acquire high-value users who monetize over extended periods, contrasting with Day 0 or Day 7 campaigns focused on immediate revenue.
These campaigns come in three types: IAP, Ad, and Blended ROAS, aiming to improve long-term retention and capture 'whale' users.
Key benefits include enhanced user retention, faster optimization through AI, and complementary growth when combined with shorter-term campaigns.
Success stories highlight partners like iKame, which achieved 45% higher Day 7 retention and 26% stronger ROAS growth, and Zynga, which scaled effectively.
The strategy unlocks new user segments, balances short- and long-term returns, and maximizes ROI.