Offerwall gives publishers more options to monetize and audiences more control over how they access content.

Google Ad Manager introduces Offerwall, a flexible monetization tool that allows publishers to offer audiences multiple ways to access content, such as watching ads, completing surveys, or making micropayments.
Publishers can also add custom options like newsletter sign-ups.
After testing with over 1,000 publishers, Offerwall is now generally available.
The new Optimize feature uses AI to determine the best time to show the Offerwall to each visitor, increasing engagement and revenue.
This tool is particularly beneficial for small businesses that may lack resources to set up diverse revenue streams.