Moloco SDK Turns One: Tracking a Year of Acceleration and Impact

One year after launch, Moloco's In-App Bidding SDK has achieved significant growth and adoption, with approximately 500 publishers integrating it, including top names like Voodoo, CrazyMaple, and AudioMack.
The SDK now supports monetization across gaming, lifestyle, utility, and finance apps.
As of July 2025, it is certified by Google AdMob and Google Ad Manager, in addition to existing certifications for MAX and LevelPlay, ensuring broad platform compatibility.
Over the past year, Moloco released several impactful updates: November 2024's v3.4.0 improved bid token generation, slashing error rates from 40% to under 1% on iOS and 10% to 3.5% on Android; December's v3.5.0 introduced a skip-timer for rewarded video, boosting ROAS by 8%; February 2025's v3.7.0 enhanced ad caching, increasing share of voice by up to 10%; March added in-house mediation; April improved playables UX; and May introduced native ads support, covering 7% of advertiser spend.
The SDK is now fully self-serve, allowing publishers to directly access about $2 billion in advertiser demand without intermediary fees.
Publishers report improved revenue and user experience, positioning the SDK as a go-to monetization solution.