TikTokNew Measurement Offerings To Understand TikTok's Cross-Media Audience | TikTok For Business Blog
TikTok for Business introduces new cross-media measurement offerings with Nielsen and iSpot.tv, allowing advertisers to understand incremental audience reach across TV and other platforms.
Initial results show significant unique reach: adding TikTok to linear TV campaigns provided an average 22% unique audience (Nielsen), and 58% of TikTok impressions reached viewers unexposed to TV (iSpot.tv).
This highlights TikTok's value in expanding campaign reach.
Additionally, a limited-time promotion offers new advertisers ad credits: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus 1-to-1 expert support.
Terms apply, including eligibility for self-serve SMB accounts and credit expiry by 2023/12/31.
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