Liftoff(Vungle)Introducing Liftoff and Singular’s 2025 Casual Gaming Apps Report
The mobile gaming market is recovering after a 2022-2023 slowdown, with Sensor Tower reporting 4% YoY growth in gaming spend driven by strategy, puzzle, and action categories.
GameRefinery notes midcore-leaning casual games are becoming industry staples, and match-3 games are reviving despite past saturation.
UA strategies are evolving with dynamic ad formats and exploration of non-gaming app supply (utilities, entertainment, social).
Casual games now prioritize retention and sustainable revenue through hybrid models and less intrusive innovations like audio ads.
The Liftoff and Singular 2025 report provides benchmarks, install sources, top games, and trends across UA, monetization, and development.
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