TikTokTikTok

Introducing Ad Assistant: TikTok Ads Manager just got smarter

By TikTok For Business·Jun 3, 2025·3 min read

Ad Assistant, TikTok's new AI-powered tool inside Ads Manager, helps advertisers streamline the entire campaign lifecycle from setup to optimization.
It provides smart recommendations for targeting, bidding, and creative, automates routine tasks like pausing underperforming ads, and offers real-time actionable insights.
Users can interact via chat to get answers, make adjustments, and execute tasks efficiently.
Designed for both beginners and experts, it enhances speed and performance while reducing complexity.
Available globally in English with more languages coming soon.

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