GoogleHow leading retailers and brands are using Google Ads to win and retain customers
This article highlights how AI-powered Google Ads tools are transforming holiday shopping for retailers.
Brands like Rare Beauty and L'Oréal use AI for discovery, achieving higher ROAS and conversions.
Louis Vuitton and Hatch employ omnichannel strategies and generative AI to boost performance and efficiency.
Loyalty features, such as personalized annotations for Sephora, enhance customer retention.
The key takeaway is that AI enables retailers to connect with shoppers across longer shopping periods, driving engagement and sales.
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