Elevate Your Campaign Performance With Opportunity Score

Meta has globally introduced opportunity score in Ads Manager, a tool that combines a dynamic score (0-100) with experimentally proven recommendations to help advertisers optimize campaign performance.
The score reflects campaign optimization, with higher scores indicating better performance potential.
Small business advertisers adopting these recommendations experienced a median 12% decrease in cost per result.
The tool provides near real-time, personalized suggestions such as enabling Advantage+, adding creative, or using the Meta pixel.
It evolves from static frameworks like Performance 5 by using machine learning to adjust recommendations dynamically.
Additionally, Meta is integrating opportunity score with a streamlined Advantage+ campaign setup, which showed 7-9% CPA improvement in tests.
This new setup eliminates the need to choose between manual and Advantage+ campaigns, starting all sales and app campaigns fully enabled with AI-driven optimizations while retaining manual controls.