Driving Performance and Innovation with PEPr: Liftoff’s Experimentation Program

PEPr (Performance Experimentation Program) is Liftoff's strategic internal process for driving innovation in ad tech.
It complements long-term R&D by rapidly testing high-potential ideas sourced from frontline Operations teams who identify promising strategies from customer interactions.
The program focuses on measurable outcomes aligned with client goals, including KPIs like cost per install, conversion rates, and return on ad spend.
Successful experiments, such as the Hourly Pacing solution for Super Bowl campaigns and High Value User bidding models, demonstrate tangible performance lifts and are scaled across verticals like gaming and eCommerce.