Facebook is updating News Feed to show less promotional content from Pages, based on user feedback.
Pages that post solely to push products, contests, or reuse ad content will see reduced organic distribution.
Businesses should focus on quality content and use Facebook ads for targeted reach.
Pages remain important for discovery and customer engagement, with Facebook investing in new features.
MetaNew tools help creators tag products and earn commissions via affiliate partnerships with Amazon, eBay, and Temu. AI enhances shopping with surfacing product info and one-click checkout after ads. Retail media networks get product-level optimizations.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AdjustSegment users by geography, acquisition, lifecycle, engagement, revenue, and events. Use Adjust Audiences to build dynamic segments and share them with partners for smarter retargeting, win-back, and personalized campaigns that drive growth.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
Click-only remarketing misses view-through impact, fraud hides in siloed data, and partners double-count conversions. Fix requires independent, cross-channel, fraud-protected signals. Without it, efficiency erodes.
Ramadan boosts mobile engagement and ROI. Acquiring users pre-Ramadan yields higher LTV. Remarketing outperforms acquisition, especially during Iftar and Suhoor. Post-Eid, focus on retention via loyalty mechanics. Use Ramadan as a stress test for AI-driven strategies.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on Wh...
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incr...
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase...