Ad Formats driving success in gaming: Playable, Video Ads and End cards

In mobile gaming, creative strategy is crucial for campaign success, accounting for 56% of sales ROI according to Nielsen.
High-performing creatives drive not only installs but also improve ROAS and user retention.
Key ad formats include playable ads, which boost IPM by 49% and ROAS by 25%; long-form videos (30s+) that deliver up to 30% higher ROAS; and interactive end cards that increase conversion rates by 30%.
For publishers, these formats lead to higher CPMs and stronger monetization.
Moloco supports advertisers with creative optimization and provides publishers with tools to maximize revenue, passing on cost savings directly.
Effective refresh strategies and trend adaptation are essential to maintain performance.