Liftoff is transforming its presence at MAU 2025 in Las Vegas by replacing traditional booths with curated bungalow experiences.
The agenda includes four main events: 1) App-y Oasis offering massages, drinks, and AppRefinery consultations on mobile marketing trends; 2) Donut Speak speakeasy kickoff party with gourmet donuts, live music, and surprises; 3) Women in Mobile KPI-n It Real rooftop event featuring relaxation activities and fireside chats with industry partners; 4) Teeing Up Tech golf-themed networking party with AppsFlyer, TikTok, and Xsolla.
All events emphasize networking, relaxation, and industry insights.
Web-to-app strategies boost conversions by 77% and increase paying users to 13.6% on average. Key challenges include measurement gaps and user friction. Solutions like AppsFlyer Smart Banners and Google Ads' Web to App Connect enable seamless transitions and better ROI.
AdjustAdjust was title sponsor at MAU 2025, showcasing Growth Copilot, an AI solution. CEO Andrey Kazakov discussed AI in mobile growth. The team hosted events like TopGolf and a VIP Happy Hour. The blog highlights the importance of AI for marketing efficiency.
AdjustLLMs like ChatGPT and Gemini are becoming key app discovery channels, reducing traditional search usage. Marketers must optimize for organic visibility and prepare for emerging native ad formats.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
AdjustAdjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
AdjustMarketing mix modeling (MMM) analyzes aggregated marketing data to measure impact on outcomes. Unlike media mix modeling, it includes pricing and promotions. MMM complements attribution, offering a privacy-compliant, high-level view for mobile marketers.
Mobile app IAP revenue hit a record $40B in Q1 2025, up 11% YoY, driven by non-game apps like ChatGPT and short drama. US digital ad spend reached $31B with 3.9T impressions, both up >10% YoY. Video ads grew 18%, while non-video fell 6%. Markets like France and Italy saw strong ad growth.
AdjustAI personalization is vital for mobile marketing. It enhances audience intelligence, creative production, engagement timing, and measurement. Starting with focused experiments and cross-team collaboration yields effective results while managing privacy and bias risks.
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