MetaMeta

Facebook Business news

Jan 27, 2026·8 min read

This article compiles insights from Meta marketing leaders on leveraging AI as a tactical assistant to automate routine tasks, enabling marketers to focus on strategy.
It covers growth drivers like Reels for video engagement, Messenger for customer connections, Facebook Shops for festive sales, and Q5 marketing opportunities for mobile games.
Additional advice includes protecting Facebook accounts from phishing, using Facebook WiFi for local engagement, and creating content with Business Suite.
The metaverse is highlighted as a future opportunity for brands.

You Might Also Like

SensorTowerSensorTower

Sensor Tower APAC Awards 2025

In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.

DiDi Rider·Feb 27, 2026·5 min readRead article →
AppsFlyerAppsFlyer

3 mobile tactics digital banks use to win

Digital banks use behavioral segmentation, deep linking, and measurement infrastructure to close the mobile engagement gap, achieving 50% annual growth and 30-40% conversion lifts.

Ligita Kneitaite·Jan 15, 2026·4 min readRead article →
MetaMeta

Introducing a New Era of Product Discovery Powered by AI and Creators

New tools help creators tag products and earn commissions via affiliate partnerships with Amazon, eBay, and Temu. AI enhances shopping with surfacing product info and one-click checkout after ads. Retail media networks get product-level optimizations.

Mar 24, 2026·8 min readRead article →
TikTokTikTok

The TikTok full-funnel gold mine your agency can't afford to ignore

TikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.

Coauthored by Nick Drabicky·Nov 18, 2025·8 min readRead article →
TikTokTikTok

How TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog

TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.

the new way people·May 27, 2026·6 min readRead article →
MetaMeta

Meta AI business assistant Expands Globally, More Languages

Meta AI business assistant expands beta globally, helping advertisers optimize campaigns and resolve issues 20% faster, with a 12% decrease in ad cost per result. It integrates into existing tools.

Apr 21, 2026·3 min readRead article →
MetaMeta

Conversations 2026: Introducing Meta Business Agent

Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on WhatsApp, Messenger, and Instagram. It answers questions, recommends products, books appointments, and closes sales. Setup is free initially, with future paid subscriptions. It also helps businesses get discovered via WhatsApp search and offers a morning briefing for operators. A platform allows integration with systems like Shopify and Zendesk for large enterprises.

Jun 3, 2026·2 min readRead article →
AppsFlyerAppsFlyer

Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers

Ramadan boosts mobile engagement and ROI. Acquiring users pre-Ramadan yields higher LTV. Remarketing outperforms acquisition, especially during Iftar and Suhoor. Post-Eid, focus on retention via loyalty mechanics. Use Ramadan as a stress test for AI-driven strategies.

Matteo Ceurvels·Jan 27, 2026·8 min readRead article →

More from Meta