This article compiles insights from Meta marketing leaders on leveraging AI as a tactical assistant to automate routine tasks, enabling marketers to focus on strategy.
It covers growth drivers like Reels for video engagement, Messenger for customer connections, Facebook Shops for festive sales, and Q5 marketing opportunities for mobile games.
Additional advice includes protecting Facebook accounts from phishing, using Facebook WiFi for local engagement, and creating content with Business Suite.
The metaverse is highlighted as a future opportunity for brands.
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
Digital banks use behavioral segmentation, deep linking, and measurement infrastructure to close the mobile engagement gap, achieving 50% annual growth and 30-40% conversion lifts.
MetaNew tools help creators tag products and earn commissions via affiliate partnerships with Amazon, eBay, and Temu. AI enhances shopping with surfacing product info and one-click checkout after ads. Retail media networks get product-level optimizations.
TikTokTikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
MetaMeta AI business assistant expands beta globally, helping advertisers optimize campaigns and resolve issues 20% faster, with a 12% decrease in ad cost per result. It integrates into existing tools.
MetaMeta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on WhatsApp, Messenger, and Instagram. It answers questions, recommends products, books appointments, and closes sales. Setup is free initially, with future paid subscriptions. It also helps businesses get discovered via WhatsApp search and offers a morning briefing for operators. A platform allows integration with systems like Shopify and Zendesk for large enterprises.
Ramadan boosts mobile engagement and ROI. Acquiring users pre-Ramadan yields higher LTV. Remarketing outperforms acquisition, especially during Iftar and Suhoor. Post-Eid, focus on retention via loyalty mechanics. Use Ramadan as a stress test for AI-driven strategies.
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