Liftoff(Vungle)AI Enhancements, Interactive Ads, and Other Trends From Liftoff’s 2025 Mobile Ad Creative Index
Mobile marketing trends show interactive ads and user-generated content (UGC) are essential for non-gaming apps, with a 20% spend increase in 2024.
For games, playable ads achieve 16x higher conversion rates than non-playables, especially when combined with live event promotions.
Generative AI helps scale creatives by enhancing assets, creating variations, and overcoming language barriers through localization.
Top-performing apps allocate more budget to these formats, resulting in significant engagement and conversion improvements.
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