GoogleGoogle

Simplifying the management of your first-party data

By Kamal Janardhan·Oct 11, 2023·3 min read

Google Ads Data Manager streamlines first-party data connections and usage in Google Ads, reducing duplication of tasks like custom queries.
It enables enhanced conversions for leads and Customer Match with minimal code, improving efficiency.
Test results show a 43% increase in qualified leads for Sansiri.
The tool supports various data sources including CRMs like Salesforce and platforms like Shopify, with more connectors planned.
It empowers marketers to leverage first-party data for better measurement and audience targeting.

You Might Also Like

AppsFlyerAppsFlyer

Marketing attribution guide: Best practices to optimize your ROI

Marketing attribution identifies which channels drive conversions, helping allocate budgets effectively. It uses models like single-touch (first/last click) or multi-touch (linear, time-decay) to assign credit across customer journeys. Challenges include privacy changes and tracking difficulties, but solutions like MMPs and AI can help optimize campaigns.

Shani Rosenfelder·Oct 11, 2023·5 min readRead article →
AppsFlyerAppsFlyer

How Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP

AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.

Eden Kalderon·May 14, 2026·6 min readRead article →
TikTokTikTok

How TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog

TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.

the new way people·May 27, 2026·6 min readRead article →
TikTokTikTok

Audience Targeting Best Practices | TikTok For Business Blog

TikTok recommends broad targeting for most advertisers, as it outperforms narrow targeting with lower CPA and higher conversion rates. Use Smart Targeting to expand when performance drops. Validate that advanced techniques beat broad targeting.

removing the auto targeting·Nov 1, 2023·8 min readRead article →
GoogleGoogle

What’s next for Analytics 360

Google Analytics 4 offers new tools for large enterprises, including customized reporting experiences, subproperties and roll-up properties linking, and faster BigQuery exports. Migration from Universal Analytics must be completed by March 2024.

Steve Ganem·Oct 19, 2023·5 min readRead article →
AppsFlyerAppsFlyer

Subscription-based apps: How to set yourself for success

Subscription apps like Netflix and Spotify charge recurring fees for premium features. They offer predictable revenue, higher user loyalty, and better App Store rankings. Key models include flat-rate, tiered, and per-user pricing. Success requires value-driven pricing, free trials, and transparent practices.

Shani Rosenfelder·Jul 17, 2023·5 min readRead article →
TikTokTikTok

TikTok Market Scope: Your source for actionable audience insights

TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.

TikTok For Business·May 13, 2026·8 min readRead article →
GoogleGoogle

Get creative with generative AI in Performance Max

Performance Max, an AI-powered campaign launched in 2021, now enables marketers to generate text and image assets in seconds using AI. New features include asset generation, image editing, and campaign-level brand exclusions. All generated images are watermarked with SynthID for transparency.

Pallavi Naresh·Nov 7, 2023·3 min readRead article →

More from Google