How Pret A Manger brews loyalty through smart app design (and what’s missing)

Pret A Manger's app delivers a frictionless loyalty experience through QR code scanning, transparent rewards display, and permission-based push notifications that build customer relationships.
However, it lacks click-and-collect ordering functionality, which competitors like Starbucks have successfully implemented to create indispensable daily habits.
Adding order-ahead capabilities would transform the app from a loyalty tool to an essential utility, connecting digital engagement to offline revenue while meeting evolving customer expectations.