Liftoff(Vungle)Audience Engagement Insights for the Full Mobile Ecosystem
Liftoff provides exclusive actionable insights for mobile app developers across all verticals including finance, e-commerce, dating, and social.
Leveraging nearly 10 years of experience and GameRefinery's methodology acquired in 2021, they offer detailed competitive intelligence, audience engagement mechanics, user archetype analysis, monetization recommendations, and social engagement plans.
These insights help developers understand competitor strategies, implement retention features, target user motivations, optimize revenue streams, and build community engagement.
The platform invites interested parties to contact their account team or attend MAU Las Vegas for early access to these non-gaming insights.
You Might Also Like
AppsFlyerHow to deliver a winning creative strategy
A creative strategy is essential for mobile app marketing success. It combines compelling content with strategic planning to increase app installs and engagement. Key steps include defining objectives, understanding your audience, and setting KPIs. Best practices emphasize consistency, agility, and leveraging AI for optimization.
Liftoff(Vungle)Understanding Gamification, Player Motivations, and Their Impact on Mobile UA
Gamification uses game design elements in apps to boost engagement by understanding user motivations through GameRefinery's 12 Motivational Drivers and 8 Player Archetypes, as seen in successful examples like MONOPOLY GO! and Duolingo.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokVideo Ads Marketing Guide: Elevate Your Brand with Engaging Video Marketing Strategies | TikTok For Business Blog
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
Liftoff(Vungle)6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level
Mobile in-game advertising balances revenue and player experience using formats like banners, interstitials, playables, videos, rewarded, and native ads. Each format varies in cost, engagement, and ROI across platforms, with no single best option—success depends on goals, budget, and platform-specific performance.
AdjustGetting app user experience right across the full journey
Mobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.
TikTokTikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
More from Liftoff(Vungle)
A Year of Spend Shifts: Inside the 2026 Finance & Crypto App Benchmark
The 2026 Finance & Crypto App Performance Benchmark reveals a 47% increase in UA spend and 2.15x re-engagement spend in ...
Apps and Trends to Watch: AppRefinery’s consumer app trends shaping 2026
Three trends for 2026: social features as retention drivers, advanced mechanics like streaks and collections, and AI as ...
PEPr: Structured experimentation that scales
Structured experimentation in performance marketing requires clear hypotheses, controlled tests, and validated outcomes ...
Mobile madness: Advertiser lessons from peak event days
Structured preparation and real-time optimization enable advertisers to scale aggressively during major events like the ...
Apps and Trends to Watch: Engagement strategies fueling Learna and Pengu’s rise
Learna and Pengu succeed by applying proven engagement mechanics to new contexts. Learna uses streaks for AI tutoring; P...
Apps and Trends to Watch: Prediction Markets Go Mainstream with Kalshi, Polymarket, and Myriad
Prediction market apps blend finance, social, and gamification to drive engagement. Leaders like Kalshi and Polymarket u...